“I spent the best part of a year working with Helin and Emma and have only super positive things to say about them. As part of a successful pitch team for a fashion brand, they approached an e-commerce brief in a really fresh and invigorating way. With the project proper they worked really well in that space between strategy and ideas - influencing the positioning and shaping a framework to ensure their ideas had a real foundation. All in all they were a joy to work with and I very much hope I get the chance to do it again.”
Steve Thompson, ECD, Razorfish

“Emma's work is beyond reproach. She is a creative, charming, and confident individual who works great with the team. Her enthusiasm for creative perfection in both idea and craft, one can only say it's highly contagious. She's an amazing asset to have in any organisation and I look forward to working with her again.”
Eric Chia, Head of Digital Design, Addictive Pixel

“Emma was a breath of fresh air when it came to approaching a 'non-traditional' solution with creative flair and enthusiasm. She was able to understand the brand challenge and interpret that into fresh creative thinking. She's a hard worker, who can not only come up with great ideas, but puts time and effort into how to best share these with the client. If you want an enthusiastic, easy to work with creative thinker, then Emma is your lady.”
Emma Caldwell, strategist, BBH

"Zoe & Morgan worked with Emma for more than 5 seasons. In the fashion industry we need seasonal press releases and our words filter through to the website and brand presentation - essentially a continuous flow of tone of voice for the brand. Emma's work is structured with tradition but winks towards fun and modern language. It's important to put a clear representation 'out there' for the media to pick up on, and we have found adaptations of Emma's words in publications and blogs across the globe."
Zoe Williams, co-founder and jewellery designer, Zoe and Morgan

"Emma sees the big picture. I was working on a screenplay and got to the point where I couldn't really see the wood for the trees. She asked me a few simple yet pertinent questions that made me tighten up my writing and nail the final scenes. The script received a distinction and got me in front of one of the top literary agents in London. Emma's approach to writing is clear, intelligent and inspired"
Katherine Wildman, Creative Director, Haydn Grey