Exposure

As the lead writer on the project I was tasked with authoring 150 stories to celebrate Martini's approaching 150th anniversary, now live as an interactive timeline on the Martini '150 years' homepage.

I travelled to Turin with creative director, Robin Ek. After weeks spent trawling through the archives, I began to craft a technicolour company history, told through the lens of one recurring theme Luck is an Attitude.

View the 150 stories here