Bartle Bogle Hegarty

With Art Director, Helin Kotan.
Brief: to create a new kind of email relationship with ASOS customers.

We developed 'Drink Me', a creative strategy inspired by the world of Lewis Carroll, welcoming consumers into the ASOS Wonderland where fashion is a game.

We delivered a set of marketing email concepts with unconventional invitations, each leading to a new interactive experience.

[ASOS for BBH]